Humanity has not realized how silently the chemicals in our laundry are affecting the human body. Toxic chemicals are being camouflaged on detergents labels. This is why I have chosen this subject, to make society aware of this issue.
Laundry Chemicals expresses and explores different areas in science and industrial terms. The project begin by taking a simple image from a laundry machine in process, which captures the beauty of something ordinary like doing laundry. The visuals come from distorting the image several times, and getting different results each time until it is not recognizable. A bright, colorful, cohesive palette was chosen to represent the appeal with the branding detergents that are on the market. The liquefy forms make emphasis to the texture and solidness of chemical detergent. The layout composition of this series of poster it is inspired on the periodic table, having the component and their explanation on the bottom of the pieces.