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Locale is an Hotel in Grand Cayman, Bahamas. This branding was done by the creative team of The Brand Collective.

Locale’s brand identity is meant to create a trendy vibe that goes along with their authentic boutique hotel aesthetic, avoiding the stereotypical “touristy” resort feeling.

Role: Designer

Creative Director: AnnMarie Soto

Art Director: Zuleika Arroyo

 
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LOGO CONCEPT

The Locale logo is a modern representation of what being a local really means. With the O representing the window into the city’s culture and the A as a marker of the hotel’s location, the Locale logo instills what is simply natural.

 
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