Locale is an Hotel in Grand Cayman, Bahamas. This branding was done by the creative team of The Brand Collective.
Locale’s brand identity is meant to create a trendy vibe that goes along with their authentic boutique hotel aesthetic, avoiding the stereotypical “touristy” resort feeling.
Creative Director: AnnMarie Soto
Art Director: Zuleika Arroyo
The Locale logo is a modern representation of what being a local really means. With the O representing the window into the city’s culture and the A as a marker of the hotel’s location, the Locale logo instills what is simply natural.