Q-sec Cleaning is a company offering laundry and dry cleaning services in Madrid with more than 3 locations in the city. This company distinguishes itself for offering a service with peculiar characteristics in the industry: dry cleaning employing organic products with a systematic approach to process selection according to the garment's material trype.

Branding for Q-sec Cleaning included a logo, colors, typography, business card, laundry bag, apron, prints and other promotional materials.

Role: Freelance Designer.


The corporate identity guiding concept is inspired by classic fashion brands. The custom logo serif typeface can't be missed, as it simulates organic shapes like the ones created by moving water. Adding to the organic brand behavior, strokes with thick beginnings and thin endings are employed.

The secondary brand's typeface is contributing to a modern balance in contrast with the classic logotype tone. The dynamic typographic dispositions responds to the sizes, spaces, and materials in the brand collateral.

The color palette varies in the ranges of greens behaving consistently with the 'cleanness' and 'freshness' brand's values.